Join The Writing Revolution Team

Job Openings:

JOB TITLE:  Director of Marketing and Outreach

REPORTS TO: Co-Executive Directors 

EFFECTIVE DATE: TBD 

SUMMARY: The Writing Revolution (TWR) transforms instruction across the curriculum through a proven, coherent method that enables all students to develop the literacy and critical thinking skills they need to engage productively in society. We train and support teachers and school leaders in implementing the Hochman

Method, an explicit set of evidence-based strategies for teaching writing. Our approach builds from sentences to compositions and is embedded in curriculum across all content areas and grade levels.

TWR is seeking a Director of Marketing and Outreach to lead the planning, development and implementation of TWR’s marketing, communications and public relations activities.

Key information about TWR and The Hochman Method can be found here:

TWR Mission & Vision

DUTIES AND RESPONSIBILITIES:

  • Plan and execute a marketing strategy for the organization across key stakeholder audiences (educators, school and district administrators, funders), and for new and existing products or services
  • Develop and oversee the implementation of a marketing plan and calendar
  • Continually review changes to the market, audience trends and the activities of competitors and adjust the marketing plan if necessary
  • Comprehensively review existing messaging and content and augment or otherwise strengthen it as necessary to more compellingly make the case for TWR and its work
  • Review, refine and manage TWRs social media presence and implement organic and paid growth and engagement strategies
  • Manage and measure marketing campaign effectiveness and costs
  • Conduct market research studies
  • Improve internal tracking and organization of contacts to better capture, store, reach and mobilize different stakeholders
  • Write, update, edit and oversee production and design of printed materials to better tell the TWR story and promote its courses
  • Develop and implement integrated PR strategies and tactics including media outreach and management, drafting press materials, Op-Eds and other written materials and potential influencer identification and deployment; potentially manage agency or third party consultant; serve as primary media contact
  • Prepare or manage production of videos, still images and other assets and maintain digital media library
  • Develop and manage outbound direct mail and email marketing campaigns
  • Manage and optimize website
  • Support fundraising efforts

QUALIFICATIONS:

The ideal candidate has at least eight years of experience in marketing in a related field (non-profit, education). Exemplary writing, editing, and technological abilities are essential as well as strong organizational skills, deadline management, and attention to detail. Prior use of Salesforce and experience managing third party PR or marketing agencies are plusses. A passion for TWR’s mission and a commitment to teamwork is essential.

TO APPLY:

Send a cover letter, resume, and sample(s) of marketing materials you have previously developed (e.g., email, flyer, plan, social media post(s), brochure, etc.)  to jobs@thewritingrevolution.org.

Salary is competitive and commensurate with experience. TWR offers a competitive benefits package including health insurance and 401K.